Dieter Rams is one of the most influential industrial designers. Don’t go wandering very far to catch a glimpse of his influence; it should suffice to have a look at Jony Ive’s designs for every Apple product. Here are his Ten Principles to good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long–lasting.
Good design is thorough, down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
